Progressive came to us with a simple problem: how could they educate the next generation of drivers about the realities of car insurance? We responded with Driver’s Ed with Ed Helms.
The Office is one of the most-streamed shows in history, and has a sneaky-massive Gen Z viewership. This made Ed Helms the perfect person to partner with. Ed manages to combine music and humor with this earnest, loveably nerdy responsibleness, which manages to make the information credible even as its dripping in silliness.
The campaign, rooted in Gen Z insights of where and how they consume media, underscores Progressive’s commitment to making insurance and insurance knowledge accessible to all, especially to future young drivers.